Fueling an award-winning e-commerce platform

Discover the award-winning e-commerce platform offering a wide selection of stylish and contemporary Middle Eastern modest fashion to the world.

Case Details

Client: Bharosa – A TikTok MENA Award-Winning Modest Fashion Brand

Tags: E-commerce, Modest Fashion, Startup, Launch, Middle East, Saudi Arabia, UAE, Investment, Supply Chain, Logistics, Marketing, Growth, Scaling, Women-Led Business

Project Duration: 18 Month

Client Website: bharosabyheba.com

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Address
Sheikh Mohammed bin Rashid Boulevard, Suite 1702,
Boulevard Plaza Tower 1, Downtown Dubai, United Arab Emirates
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The Story

Bharosa, a rising modest fashion brand in the Middle East, had a vision to launch an e-commerce platform to expand its reach and cater to the growing demand for modest fashion in the region. However, the founder faced challenges in navigating the complexities of setting up an e-commerce business, including securing initial investment, obtaining necessary licenses, establishing operational processes, and developing effective marketing strategies. 

Zedd Haytch was engaged to provide comprehensive support and guidance throughout the launch and scaling of the Bharosa e-commerce platform.

What Did Zedd Haytch do?

Zedd Haytch worked closely with the founder of Bharosa to:

Secure Seed Funding

We leveraged our network and expertise to help Bharosa secure seed funding from investors, enabling the launch of the e-commerce platform and initial operations.

Establish Operational Infrastructure

We assisted in setting up the company’s legal structure, obtaining necessary trade licenses, and establishing efficient operational processes for order fulfillment, customer service, and supply chain management.

Develop E-commerce Platform

We provided guidance and support in selecting and implementing a suitable e-commerce platform, integrating payment gateways, and optimizing the user experience for online shoppers.

Create Marketing & Launch Strategy

We developed a comprehensive marketing strategy, including social media campaigns, influencer collaborations, and public relations initiatives, to generate awareness and drive traffic to the new e-commerce platform.

The Results

The launch of Bharosa’s e-commerce platform, supported by Zedd Haytch’s expertise and guidance, resulted in:

Successful Market Entry
The brand successfully launched its online presence and established a strong foothold in the Middle Eastern modest fashion market.
Significant Sales Growth
The e-commerce platform generated substantial revenue within the first year of operation, exceeding initial projections.
Increased Brand Awareness
Targeted marketing campaigns and strategic partnerships led to increased brand visibility and recognition among the target audience.
Industry Recognition
The founder of Bharosa was awarded the TikTok MENA Creator Hub Award, recognizing her entrepreneurial success and contribution to the growth of women-led businesses in the region.
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Address
Sheikh Mohammed bin Rashid Boulevard, Suite 1702, Boulevard Plaza Tower 1, Downtown Dubai, United Arab Emirates
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contact@zeddhaytch.com