Shaping the Future of HR Tech in the Middle East
Partnering to develop and launch a cutting-edge HR Tech product in the Middle East.
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- Shaping the Future of HR Tech in the Middle East
Case Details
Clients: Leading Executive Search Firm
Product: AI-powered HR tech [In Stealth Development]
Tags: HR Tech, AI, Artificial Intelligence, Talent Acquisition, Executive Search, Stealth Mode, Product Development, Investment, Middle East, Startup
Project Duration: 24 Months
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The Story
A leading HR services firm in the Middle East, with a strong track record in executive search, recognized the potential of AI to revolutionize the recruitment process. They envisioned developing a smart AI-powered HR tech product to streamline executive leadership appointments in the region. However, they faced challenges in bringing this innovative product to market, including securing funding, developing a robust go-to-market strategy, and navigating the complexities of building and launching a new technology solution.
Zedd Haytch was engaged to provide strategic guidance and support throughout the product development and launch process.
What Did Zedd Haytch do?
Zedd Haytch worked closely with the HR services firm to:
We conducted market research, analyzed the competitive landscape, and provided strategic advice on product development, features, and positioning to ensure market fit and competitive advantage.
We leveraged our network and expertise to connect the firm with potential investors, helping them secure the necessary funding to develop and launch the AI-powered HR tech product.
We facilitated partnerships with key technology providers and industry players to enhance the product’s capabilities and accelerate its market entry.
We created a comprehensive go-to-market strategy, including branding, marketing, and sales plans, to create a successful product launch and adoption plan.
The Results
With Zedd Haytch’s support, the HR services firm successfully: