Achieving Luxury Brand Transformation
Discover how we helped a luxury brand overcome its brand identity challenges and achieve significant growth in marketing ROI.
Case Details
Client: Galeries Lafayette
Tags: Brand Transformation, Marketing Strategy, Digital Marketing, Social Media, Content Strategy, Retail
Project Duration: 6 Month
Let’s Work Together
Schedule a call directly or submit your questions via email!
The Story
Galeries Lafayette, a renowned luxury retailer in Dubai, faced a challenge in effectively communicating its unique brand identity and value proposition. This led to diluted brand visibility and hindered the effectiveness of its marketing efforts. Despite offering exquisite fashion, beauty, and homeware collections both in-store and online, the brand struggled to stand out in a competitive market and connect with its target audience.
To address this, Galeries Lafayette partnered with our advisors to revitalize its brand image and enhance its marketing ROI.
What Did Zedd Haytch do?
Zedd Haytch conducted a comprehensive analysis of Galeries Lafayette’s existing marketing channels and developed a robust, research-based strategy across advertising, email marketing, social media, and public relations. This included:
We assessed the existing marketing landscape to identify areas for improvement and opportunities to strengthen the brand’s messaging and reach.
We crafted a compelling brand narrative and developed engaging content that resonated with the target audience across various channels.
The Results
The rebranding initiative led to significant improvements in brand visibility, customer engagement, and overall marketing effectiveness:
